The results of the 2016 “Sanrio Character Ranking” have been announced, and for the 2nd year in a row the lovable golden retriever Pompompurin has nabbed the Number 01 spot, garnering 807,389 votes in the process.
More than just a popularity contest, the results of the Sanrio Character Ranking shape the future marketing strategies of the company.
The Sanrio Character Rankings take place annually and have been held for 31 years since the contest’s inception in Sanrio’s Ichigo Shimbun publication in 1986.