Energy drink maker Red Bull is teaming up with Daigo “The Beast” Umehara, a professional fighting game player, in a new sponsorship arrangement that will also see an English language publication of Umehara’s 2012 book, The Will to Keep Winning.
Umehara is the 2nd Japanese eSports athlete signed by Red Bull, the 1st being Masato “Bon-chan” Takahashi.
The partnership was announced yesterday on Umehara’s streaming channel, Daigo the BeasTV.