Research Report Finds Naver Webtoon's AI Recommendation System Boosts Diversity

The report “Enhancing Diversity with AI Curator Recommendations” highlights the system’s success in broadening content consumption and providing fairer opportunities for creators.

Korea University’s Business School announced on December 10 that Naver WEBTOON’s AI-powered recommendation system, AI Curator, has proven effective in reducing the dominance of popular titles while increasing exposure for lesser-known works.

Naver WEBTOON switched its default content sorting from “Popularity” to “AI Curator” in June 2023.