Pereyda worked at Viz Media as vice president of business development and strategy from May 2016 to January 2020.
Former Crunchyroll, Viz Media, and Netflix executive Rob Pereyda announced on Friday that he is launching his company Henshin as the first dedicated management consulting practice for the anime industry.
Pereyda was a founder and director of the Anime Overdose convention (now known as AOD or Animation on Display) in Northern California.
Pereyda served as the former head of anime, editorial, and publishing at Netflix in Tokyo from 2020-2022.