Before the strike, SAG-AFTRA has been negotiating for more than a year and a half with a bargaining group that includes Activision Productions Inc.; Blindlight LLC; Disney Character Voices Inc.; Electronic Arts Productions Inc.; Epic Games, Inc.; Formosa Interactive LLC; Insomniac Games Inc.; Take 2 Productions Inc.; VoiceWorks Productions Inc.; and WB Games Inc. The negotiations began in October 2022, and in September 2023, SAG-AFTRA members voted 98.32% in favor of a strike authorization against 10 video game companies.
Negotiations with employers — which includes Activision Productions Inc., Blindlight LLC, Disney Character Voices Inc., Electronic Arts Productions Inc., Formosa Interactive LLC, Insomniac Games Inc., Llama Productions LLC, Take 2 Productions Inc., and WB Games Inc. — had resumed for the three-day talks on October 23.
Similarly, AI also played a role in the SAG-AFTRA strike from July to November 2023 against the Alliance of Motion Picture and Television Producers.
SAG-AFTRA union members who work on video games started going on strike on July 26.