The 2nd anniversary event for the Sanrio Danshi (Sanrio Boys) project debuted the third promotional video for the upcoming television anime at the Sanrio Puroland theme park on Sunday.
The overall project launched in January 2016, and Sanrio launched a merchandise line for the project in April 2016.
Sanrio also released a smartphone game adaptation last September, and the voice actors released a song single titled “Fun!
The Sanrio Danshi Birthday Memorial CD series of five character CDs shipped this year around each character’s birthday from March to September.