The project launched in January 2016, and Sanrio launched a merchandise line for the project in April 2016.
The official website for Sanrio’s Sanrio Danshi (Sanrio Boys) anime revealed a new key visual and the anime character designs on Friday.
Sanrio also released a smartphone game adaptation last September, and the voice actors released a song single titled “Fun!
The Sanrio Danshi Birthday Memorial CD series of five character CDs are slated to ship this year around each character’s birthday from March to September.