The character was chosen from 51 entries sent in over the summer to Kadoi Butsuguten’s Kanagawa Moeshoku contest page.
The latest to join their ranks is this butsudan (home Buddhist altar) girl: the new company mascot for Kadoi Butsuguten.
The Kanagawa Moeshoku website is dedicated to running contests like these, where companies in Kanagawa Prefecture can run contest to find mascot art for their companies.