The buxom character chosen to star in the campaign is Fujiko Mine, who first debuted in Monkey Punch’s manga series Lupin III back in 1967.
The range goes on sale at Wacoal stores around Japan for a limited time from from 9 March.
In Japan, roles traditionally reserved for humans are open for anime characters to fill as well.
The opening for the fourth anime incarnation of Lupin III, a 2012 series called The Woman Called Fujiko Mine, shows the star strutting around, confidently exposing her naked body to the world.