Speaking of actors and actresses, the industry groups have elected to raise the minimum age of performers who can be featured in alcohol ads.
Along with nixing the sound effect, the industry groups have also decided they will no longer show a close-up of the actor’s or actress’ throat while they are drinking the product.
However, that doesn’t mean that Japan is entirely blind to the potential health and safety risks posed by excessive or underage drinking.
Among the most unusual is that for television and video ads, a “gulping” sound effect will no longer be allowed to accompany scenes of on-screen talent drinking the product.