Recently, though, our Japanese-language reporter P.K. Sanjun found out about toy maker Bandai’s Premium Gachapon line.
Part of what makes vending machine capsule toys so popular in Japan is their impulse buy-friendly pricing.
These high-end capsule toys have trinkets priced at 800, 1,000, and even, he’d heard, 1,500 yen (US$13.60).
So with his journalistic juices flowing and his expense account-exploiting emotions surging, he went out to try a Premium Gachapon for himself.
→ Full news story
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