So the marketing team for Love and Lies, the upcoming anime adaptation of the currently ongoing manga of the same name, have decided to go with a very outside-the-box plan: They’re handing out “super-ultra-rare” Love and Lies condoms in Tokyo’s Akihabara neighborhood to promote the show.
Distribution will take place at Akihabara Gamers at 1 p.m., Melon Books Akihabara Branch 1 at 1:30, and Tora no Ana Akihabara Branch B at two o’clock.
Oh, and the condoms will be distributed randomly, just like spouses in the anime.
The late-night TV anime boom has been sort of a double-edged sword for studios and producers.