In the official page for the promotion, it is revealed that Harinezumi Kyoto claims to be a high school vice principal, but no one is certain if this is actually true, or if the hedgehog is just assuming the title of vice principal without permission.
Voice actor Tomokazu Sugita is lending his considerable talents to a new ad campaign by Maruho Co., Ltd.
– a medical company that specializes in dermatology – in which Sugita plays Harinezumi Kyoto, a tiny hedgehog in a hat who wants to talk to people about acne treatments.