In total, they plan to create three toys modeled on both Transformers characters and early-version Infobar phones released in 2003: Optimus Prime (based on the Nishikigoi model), Megatron (Building), and Bumblebee (Ichimatsu).
If smartphones are already too complex for you, you may want to look away.
Kara Dennison is responsible for multiple webcomics, blogs and runs interviews for (Re)Generation Who and PotterVerse, and is half the creative team behind the OEL light novel series Owl’s Flower.