The project was launched in November 2015 and has included its official Twitter activities, manga serialization by Mai Ando on Sho-Comi and MangaONE, a smartphone game operated by Cybird, and character CDs titled “Sanrio Danshi Birthday Memorial CD” released by Pony Canyon.
The official website for the upcoming TV anime Sanrio Danshi/Sanrio Boys from the cross-media project of the same name featuring five high school student boys who love Sanrio’s mascot characters today posted a 25-second first PV to announce its January 2018 premiere in Japan.
The tagline for the anime is, “What’s wrong with being boys.”