However, Japanese Twitter user @and_you5 sifted through the Red Cross’ blood donation requirements, and thinks he may have found a compelling reason for continuing with otaku-oriented advertising.
Over the last couple years, the Japanese Red Cross Society has been periodically partnering with various anime and other otaku-oriented franchises to promote its blood donation drives, and the organization’s newest anime endorser is Uzaki Hana, from manga series Uzaki-chan Wants to Hang Out.
Theorizes that otaku are more likely to meet blood drive requirements than more mainstream members of society.
Whether or not one feels personally offended by the use of such artwork, it’s definitely an attempt to cater to otaku tastes.