The oshi part of the title of hit anime/manga Oshi no Ko comes from the verb osu, meaning to support, endorse, or champion a person or idea.
There are a total of five adult-size designs in the lineup, starting with this one with idol Ai Hoshino standing tall on the back.
It’s a particularly useful word in the idol fan community when talking about one’s personal favorite idol, and now for Oshi no Ko fans who want to show their support for the series, Uniqlo is bringing out a new T-shirt line.
Swing on over to the front, and you’ll find the declaration “Limitless eternal support for Ai!” appropriately right over the wearer’s heart.