Prior to the event, Sunshine City has started distributing “UTA☆PRI EXPO-10th Anniversary- Commemorative VR Exhibition” to look back on the franchise’s history on an event-specific application “Miloq+” for free.
In commemoration of the tenth anniversary of Broccoli’s multimedia franchise Uta no Prince-sama, a special event titled “UTA☆PRI EXPO-10th Anniversary-” is decided to be held at Ikebukuro Sunshine City in Tokyo from June 5 to 13, 2021.
Its catchphrase is “You will find the music more beautiful than kiss.”