For example, ASMR VTuber Nightmare, or Mare-chan, as fans often call her, has an official birthday, July 14.
Then, down below and peeking out from behind a red curtain, were Nightmare’s hands, waiting to shake those of fans or give them five, whichever they preferred.
A 2-D/3-D dream come true for Nightmare fans.
Part of their success can be attributed to the fact that their marketing often follows the format used for fully human idols.