Wright Flyer Live Entertainment (WFLE) and Idea Factory have agreed to launch a joint venture called REALITY Factory with the aim of producing virtual YouTubers (VTubers) aimed at female audiences.
The two companies announced plans to collaborate on VTubers at the Otomate Party 2018 event earlier this month.
The company’s aim is to cultivate and manage the talents of virtual YouTubers, as well as produce video program projects.
The venture will also focus on “events where you can meet meet VTubers,” and hold performances at the Otomate Building, which opened in Ikebukuro, Tokyo in February.