This one has Takara Tomy’s Zoids franchise mixing it up with Sega’s Phantasy Star Online 2, both in the form of Zoids Wild inspired in-game items and a real-world model kit.
The real item is a limited ZW01 Wild Liger Ash Model, which sports stickers modeled after Phantasy Star Online 2: Episode Oracle lead Ash.
While this crossover is Japan-only at the moment, PSO fans in the west can look forward to Phantasy Star Online 2 finally making its way over to Xbox One and PC this spring.