Voting has begun for the 32nd “Sanrio Character Ranking”, an annual contest that pits 100 Sanrio mascot characters (such as Hello Kitty, My Melody, Pompompurin, etc.) against each other in a popular vote to determine which character reigns supreme.
For more information, please check out the official “Sanrio Character Ranking 2017” English languge home page here.
Source: Official Sanrio Character Ranking 2017 home page (English version) via Yaraon!