The Spy x Family Gum, as the product is officially called, is just that: gum.
The new product from Marukawa Seika, though, is, again, simply called Spy x Family Gum, with no promise of stickers.
It’s now popular enough that various merchandise and collaboration projects have started showing up, including a partnership with Japanese confectioner Marukawa Seika in the form of Spy x Family gum.
Spy x Family has been following the standard arc for a hit franchise.