It makes sense then, that Shiseido chose to sponsor the World Cosplay Summit this year, bringing attention to their popular range of Anessa sunscreens in a stroke of marketing genius that let cosplayers create their own ads for the brand, complete with official logos and images.
The genius marketing plan by Shiseido was a resounding success, attracting media attention and bringing a huge amount of attention to both the World Cosplay Summit and the Anessa sunscreen range.
Cosplayers could choose between two styles of ads, with layouts for vertical or horizontal images featuring both the sunscreens and the tagline, “Beautiful Skin, Forever.”