The first ad, “Long-Lasting”, promotes the durability of Ontex’s exterior house paints, while the second ad, “Design”, promotes the range and quality of their services design work.
The ads will air on Japanese TV stations in the Tokyo, Osaka, Nagoya, Fukuoka, Shizuoka, and Hiroshima areas until August 27, 2017.
Demon Kakka (formerly Demon Kogure of the band Seikima-II) is branching out from his roles as a heavy metal musician, journalist, and sumo commentator with a series of TV ads promoting Ontex house painting and roof repair services in which Kakka’s oversized face assumes the role of a house.