This marks the 3rd time Kitty has cosplayed as Sadako; she also dressed up for Sadako 3D (2012) and Sadako 3D 2 (2013).
The campaign features Kitty and her twin sister Mimmy dressed as Sadako and Kayako, respectively.
The release of Sadako vs. Kayako is just around the corner, and the monster mash-up horror movie is teaming up with Sanrio’s Hello Kitty characters for a creepy-cute promotional campaign.