Female Pikachu takes center stage in promoting new line of makeup created with Japanese fashion brand.
Women’s fashion brand Its’Demo has had periodic tie-ups with Pokémon since 2014, and this summer it’s releasing an array of items starring a stylish female Pikachu rendered in a soft, crayon-like artwork style.
We’re not sure if the Pokémon cosmetics are water-proof, though, so if it’s the latter you’re going to, you might want to bring enough to touch up your makeup afterwards.
It’s a busy time for the Pokémon franchise, what with the launch of Pokémon GO marking its first foray into mobile games. But that’s not the only sector Pikachu and pals are making their debut in, as there’s now a line of Pokémon cosmetics available in Japan.