The newest creation from character merchandise design studio JAM (which stands for “joy around me”) is the Pokémon Air Pikachu.
JAM also boasts that the Pokémon Air Pikachu features “a subtle forest aroma.”
The Pokémon Air Pikachu is priced at 7,500 yen (US$71) and goes on sale October 1 through JAM’s online store here, with shipping scheduled for mid-November.
A 50-centimeter (19.7-inch) inflatable figure, it’s an adorable rendering of the series mascot, and unlike many other Pikachu toys it shows the Pokémon standing on all fours.