“To continue to promote ‘recognition and visits’ in regional cities and sightseeing areas, the project is working in cooperation with the Japan Tourism Agency, regional municipalities, and different spas to expand its activities in order to spread the word to a wide variety of generations and people around the world about onsens (hot spring spas), a world-class part of Japanese culture.”
The multimedia regional revitalization project Onsen Musume announced on June 24 that it has started receiving official support from Japan Tourism Agency, an agency of the Ministry of Land, Infrastructure, Transport and Tourism.
The project featuring “Onsen Musume” goddess girls inspired by the hot springs in Japan and Taiwan was launched by Tokyo-based company Enbound in November 2016, and now has 117 girls as of May 2019.