The town of Henari in Gifu Prefecture is selling tins of geniune Heisei air.
Merchants around Japan are already taking advantage of the closing out of the 30-year era, re-launching nostalgic early Heisei products.
The product does, well, just what it says on the tin: other than a lucky five-yen coin, it contains nothing but undiluted Heisei Era air.
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