According to Shota, every Pretty Cure DVD, as of May 2018, will run you 2.33 million yen (US$21,000).
Case in point: The following Twitter user and Pretty Cure fan, Shota (@shota_), has graciously showed off his collection of DVDs covering every iteration of the entire franchise.
The anime Pretty Cure is set to celebrate its 15th anniversary on Japanese TV screens next year.
With all this consumption and targeted marketing going on, its easy to get a bad impression for Pretty Cure.