Yet when Universal Music Japan announced on Thursday that it’ll be holding a handshake event for J-pop vocalist Ado, it was a pretty big surprise.
The handshake event is part of the promotion for Ado’s upcoming second album, titled Zanmu, meaning “Remaining Dream.”
So how do you have a handshake event for a huge recording star while still keeping her identity a secret?
No, what makes Ado doing a handshake event surprising is that even though it’s been four years since she made her professional debut, she’s never shown her face, as Ado, in public.