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Shochu brand Iichiko produces an anime short which leaves us warm and fuzzy inside

  • The story focuses on a father-daughter relationship, future dreams, and how two long-running Iichiko poster advertisements connect them all.

  • Every year since 1984, posters advertising Iichiko have been displayed in train stations throughout Japan.

  • Afterwards, she spots the ocean Iichiko poster on the train platform and smiles to herself knowingly.

…

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