Summer Wars is all about family togetherness, and the Meiji Yasuda Life Insurance Company wishes to evoke that feeling through their business.
A promotional collaboration campaign is in full swing between the Meiji Yasuda Life Insurance Company and Summer Wars, a 2009 anime theatrical film with direction by Mamoru Hosoda and animation production by Madhouse that is celebrating its 10th anniversary, and the latest development in the team-up is the release of a new key visual illustrated by Summer Wars animation director Hiroyuki Aoyama.
The illustration features a new character – an unnamed but enthusiastic young woman who works as a life planning advisor for Meiji Yasuda Life Insurance Company – as well as a tagline that translates to: “For the sake of my kindness, I will do my best.”