The story follows Shin Wolford, a young man who was originally from Japan, but who was reborn with his memories intact in a magical world, where he was adopted and raised as the grandson of the great sage Merlin Wolford.
The original Kenja no Mago light novels are published in Japan by Enterbrain (a division of Kadokawa) under their Famitsu Bunko imprint.
Additionally, voice actor Yūsuke Kobayashi plays the lead character, Shin Wolford, and an official website and Twitter feed (@kenja_no_mago) have been published for the series.