New York-based brand management company WHP Global announced on Monday that it has acquired a controlling interest in American retailer Tru Kids Inc., the parent company of the TOYS R US brand.
WHP became the majority shareholder in Tru Kids Inc., parent company to TOYS R US, Babies”R”Us, Geoffrey the Giraffe brands, and 20 other toy and baby brands.
TOYS R US sold or closed all of its remaining stores in the United States earlier in 2018, and sold its operations in Canada, Central Europe, and Asia.
TOYS R US stores in Canada, Japan, and several parts of Asia are still operational, with 900 branded stores across 25 countries generating an annual $2 billion in retail sales, according to the company.